Asset delivery for software publishers.
A focused content pipeline for desktop and mobile applications — image distribution, partner integrations, and direct API access. Currently in closed beta. Join the waitlist for early access.
Scope
A focused pipeline, not a marketplace.
AssetPipe operates a small, purpose‑built distribution layer for assets consumed by software clients on web, Windows, macOS, iOS and Android. The service is built and operated by Engelmann GmbH for in‑house and partner products.
Software clients
Native integration patterns for desktop and mobile apps. Lightweight JSON contract, optional HTML widget for web embedding.
Format negotiation
Modern image formats with universal fallbacks. Automatic WebP conversion, animated GIF preservation, deterministic output sizes.
Region‑aware
Country‑level routing without third‑party trackers. Local geo lookup, no client cookies, IP addresses hashed at ingest.
Operating profile
Built for operators, not advertisers.
Designed and operated as part of in‑house publishing workflows. Stateless serving, static fallback snapshots, no client‑side bidding, no audience networks.
- Routing
- language + country
- Formats
- JPEG / PNG / WebP / GIF
- Caching
- edge‑agnostic, origin‑authoritative
- Fallback
- static JSON snapshot per asset
- Privacy
- hashed IP, no cookies
- Integration
- JSON API · embeddable script
Status
Currently in private beta.
AssetPipe is being built and operated by Engelmann GmbH. Early access is rolled out gradually to selected software publishers. Join the waitlist above and we'll reach out when there's a slot.
For direct inquiries: partners@assetpipe.io
Legal notice
Operating entity.
AssetPipe is operated by Engelmann GmbH. The following information is provided in accordance with §5 TMG (German Telemedia Act) and §18 (2) MStV (Interstate Media Treaty).
- Provider
-
Engelmann GmbH
Menglinghauser Straße 378
44227 Dortmund
Germany - Managing Director
- Ulrich Engelmann
- Register
- Local Court Dortmund · HRB 13743
- EUID
- DER2402
- VAT ID
- DE201541777 (§ 27a UStG)
- hello@engelmann-gmbh.de
- Fax
- +49 231 54504534
- Responsible
for content - Ulrich Engelmann
(§ 18 (2) MStV — address as above) - Hosting
- PowerWeb · Germany (EU)